When it comes to businesses, marketing is often seen as one of the most magical things. As a marketer, you are seen as a magician who can turn things around, maybe boost the profit, get a lot of customers, and make the businesses go viral.
But how many times have you seen that happening?
During my 9 years in marketing, I have worked with multiple companies. Most companies invest heavily in marketing campaigns, hire professionals, allocate a big budget for ad campaigns, and find innovative ways to reach a bigger audience.
The majority of the time, these companies with huge teams and marketing budgets usually survive.
So, does this mark the failure of small brands with limited budgets?
The answer is NO. In the world of tech AI, marketing is no longer dependent on huge teams and big marketing budgets. Instead, a good marketer with advanced tools can single-handedly change the fate of a company.
So if you are a marketer on a budget or running your own business and don’t know where to start, then keep reading. This write-up will cover some AI marketing tools that are ideal for beginners and can help you start a marketing campaign on a budget.
Top 5 AI Tech Tools for Marketers
1. ChatGPT
When you say “AI”, what’s the first thing that comes to mind?
ChatGPT, right?
So, it comes as no surprise that we are starting our list with the OG tool that changed the work of AI for good. This tool has a free version, so you can easily start with that.
Moreover, just a good laptop and a decent internet connection are enough. Although any residential internet can be used for this, however, I prefer using fiber Internet for a seamless experience.
A common notion is that the tool is ideal for content creation and brainstorming. However, as a marketer, you can leave simple yet repetitive tasks to ChatGPT.
With the help of this tool, you can easily create a content calendar, write product descriptions, ad copies, social media captions, as well as blog posts. Moreover, this tool is ideal for people who are on a budget because it is free.
In case you want to upgrade, you can pay $20/month, which is quite reasonable considering the value.
2. Canva
For any marketing campaign, you need a designer, buy a design tool, and invest in a decent platform like Freepik for templates.
But what if you are on a budget?
Well, this is where Canva comes in.
Although this simple, drag-and-drop-based tool was designed for beginners, however, with its AI magic feature, it has now changed the game for everyone.
So, why do you need to use Canva AI?
The answer is simple: the magic feature on Canva allows user to offer a prompt and then turn this prompt into a post. Moreover, it has some advanced features like creating professional graphics, business presentations, videos, and social media posts.
Now, you no longer have to invest in a different tool for video editing, social media posts, and presentations; instead, you can rely on Canva. The basic plan of Canva is free, but if you want to enjoy professional features, you just need to pay $15/month.
3. Surfer SEO
SEO is a very important part of marketing; however, it is often overlooked because of its complexity. The majority of big companies invest in SEO because it brings organic results, but in reality, the process can be quite time-consuming, so allocating a huge budget can be challenging.
This is why you need to invest in Surfer SEO. This AI tool analyzes the best-performing pages and then offers suggestions that help you boost content visibility for your business. From keyword research to density, content length, and heading, Surfer SEO helps with everything.
This tool costs $69/month, which is quite reasonable considering the business impact.
4. Hubspot
If you have been working in the market for long enough, you must be familiar with HubSpot.
The tool has a solid reputation regarding the content creation and SEO. However, HubSpot has recently added new AI features that are ideal for marketing and sales.
You can use this platform to generate content, optimize email, automate your marketing strategy, integrate your CRM, create social media content, write blog posts, and much more.
In short, it is an all-in-one marketing tool that is available for free.
Shocking, right?
Well, as a beginner, sticking to AI is ideal. However, once you scale then you can shift to the paid plan for $45/month.
5. Pictory AI
We all know that video marketing is more effective in this attention-deficient economy. The majority of viewers like short-form content, so brands have to invest in video marketing for better results.
Pictory AI is a perfect video marketing tool that you can use for your brand. The tool offers features like video creation, video editing, clip generation, converting blogs to videos, and more. Keep in mind that this tool is not free, so you will be paying nearly $19/month for using it.
Now, with the help of this tool, you can create a powerful video marketing campaign without spending a lot of money.
While marketing is important for business, it can be quite expensive. Therefore, if you are a beginner trying to get better results without hiring a huge team, the above-mentioned AI tools can help.